Natalie Robyn
WoMo racing // Switzerland
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Natalie Robyn is an experienced executive who led the FIA through reforms and growth before departing in May 2024.
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The driver’s seat is for anyone with the passion to lead
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FULL BIO: Natalie Robyn
Natalie Robyn made history as the first CEO of the Fédération Internationale de l’Automobile (FIA), bringing over 15 years of automotive industry expertise to the governing body of world motorsport.
EARLY YEARS
While information about Natalie’s early life is limited, we know she pursued a strong educational foundation, earning a BA in International Business Strategy and Operations from Colgate University and later an MBA from Thunderbird School of Global Management. Her multilingual abilities—fluency in English, Spanish, French, and German—would later prove valuable in her international career.
EARLY SUCCESS
Robyn built her impressive career in the automotive industry through executive positions at prestigious companies including Volvo, Nissan, and DaimlerChrysler. Her expertise in international management and sales operations established her as a respected leader long before taking the helm at motorsport’s governing body.
NOTABLE ACHIEVEMENTS
- 2022: Appointed as the first-ever CEO of the FIA, marking a historic milestone in the organization’s leadership structure[1].
- 2022-2024: Led critical restructuring efforts to modernize the FIA’s governance and enhance its financial stability[2].
- 2024: Completed her 18-month tenure at the FIA, having overseen initiatives across 24 races in 21 countries across five continents[3].
REPUTATION
Throughout her career, Natalie has established a reputation as a transformative leader with exceptional international business acumen. FIA President Mohammed Ben Sulayem described her appointment as a “transformative moment” for the federation, recognizing her proven track record in delivering diversification and growth. Her leadership in restructuring the FIA and advancing both its sport and mobility sectors has cemented her legacy in motorsport administration.
FUTURE GOALS/PLANS
References:
Natalie Robyn Is The First Ever FIA CEO
U.S. exec Robyn becomes FIA’s first CEO
FIA appoint Natalie Robyn as their first ever CEO
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