Natalie Robyn

Natalie Robyn made history as the first-ever CEO of the FIA, motorsport’s global governing body, bringing over 15 years of senior management experience from automotive giants including Volvo, Nissan, and Mercedes-Benz to racing’s highest administrative office.

EARLY YEARS

Growing up as an American girl who would later claim dual Spanish citizenship, Natalie learned early that she belonged anywhere she damn well wanted to be. Her father made sure of it, insisting she participate in sporting activities alongside her brother—never sidelined, never treated as the delicate one. “Maybe it was from my family, from my dad, who was wonderful in bringing me up and always including me in the sporting activities with my brother and making sure that I was always part of the crowd,” she recalled years later.[2] That foundation of self-confidence would prove essential when she eventually stepped into boardrooms where women were scarce and skepticism was thick.

She pursued her education with the same determination, earning a BA in International Business Strategy and Operations from Colgate University before completing an MBA at Thunderbird School of Global Management.[1][3] The combination proved strategic—international business would become her playground, and operations would be her weapon.

OTHER INTERESTS

Beyond the corporate battlefield, Robyn cultivated a linguistic arsenal that would serve her well in the global automotive industry. She speaks English, Spanish, French, and German fluently[1]—a skill set that’s less hobby and more necessity when you’re navigating international markets and diverse workforces. Her sporting background from childhood extended into her professional life, though the specific activities remain private. What’s clear is that the competitive drive instilled during those early years with her father and brother never left her.

EARLY SUCCESS

Natalie’s career began in automotive production, working her way through positions at Volvo, Nissan, and DaimlerChrysler (now Mercedes-Benz Group AG).[1][2][3] These weren’t cushy executive placements handed to her—she earned them through international assignments that took her across Asia, the Middle East, and Dubai.[2][3] Early in her career, when opportunities weren’t forthcoming, she developed what would become her signature move: pushing back. “And if that’s not available here, then I’ll go somewhere else. And I did, and I found my path,” she explained during a 2024 podcast appearance.[2] “I think that’s something that was pretty pivotal is that I had the courage to just kind of push back for what I wanted.”

That courage was tested repeatedly. Working with German colleagues early in her career exposed her to different business cultures and management styles.[2] She absorbed it all, learning to navigate the often rigid hierarchies of European automotive companies while maintaining her own voice. One mentor proved particularly influential—an “old school car guy” who was retiring when she entered the industry.[3] Rather than dismissing the young woman with business degrees, he took her under his wing, spending countless hours preparing her for the realities of boardroom politics and executive decision-making. It was mentorship that transcended gender, focused purely on capability and potential.

By the time she transitioned from automotive production into the finance sector, Natalie had accumulated over 15 years of senior management experience.[1][2][3][4][5] She understood how cars were made, how companies operated across borders, and how to deliver diversification and growth—skills that would soon catch the attention of motorsport’s most powerful organization.

NOTABLE ACHIEVEMENTS

• September 2022: Appointed as the first-ever CEO of the FIA, motorsport’s global governing body, overseeing operations, finances, strategy, and commercial growth.[1][4][5]
• 2024: Delivered TEDx Talk on breaking barriers in the male-dominated automotive industry (November 4, 2024).[3]
• 2024: Featured on Redefiners Podcast discussing leadership and career development (April 10, 2024).[2]
• May 2024 (approximate): Departed FIA CEO position after 18 months in the role.[6]

INSPIRATIONS

Her father’s unwavering inclusion during her childhood laid the groundwork for everything that followed. That early lesson—that she deserved a seat at the table, whether in sports or business—became the bedrock of her professional philosophy.[2] The retiring automotive mentor who invested his time in her development showed her what real leadership looked like: generous, forward-thinking, and unconcerned with preserving old hierarchies.[3] These weren’t distant heroes she read about; they were people who directly shaped her path and proved that merit could transcend bias.

REPUTATION

FIA President Mohammed Ben Sulayem didn’t mince words when announcing Robyn’s appointment, calling it a “transformative moment” and praising her “extensive experience and leadership” along with her “proven track record of delivering diversification and growth.”[1][4] The appointment itself represented a significant step in the FIA’s vision for greater female presence in motorsports roles.[1] Media coverage positioned her as a pioneering figure—the first woman to hold the organization’s top executive position, bringing corporate credibility from the automotive and finance sectors into racing’s often insular world.[1][5][6]

Her professional reputation rested on her ability to drive growth and implement strategic diversification, skills honed across multiple continents and corporate cultures. She wasn’t a racer trying to cross into management; she was a seasoned executive who understood the automotive industry from production floors to boardrooms, now applying that expertise to motorsport’s global governance.

FUTURE GOALS/PLANS

After departing the FIA in May following an 18-month tenure,[6] Natalie’s next chapter remains unwritten in the public record. For someone who built her career on pushing back when paths weren’t available and creating her own opportunities, it’s unlikely she’s simply stepping away. But whatever comes next, she’s keeping it close to the vest—at least for now.

References:

Racers Behind The Helmet – Natalie Robyn
Redefiners Podcast – April 10, 2024
TEDx Talk – November 04, 2024
FIA Official Announcement
Media Coverage – FIA CEO Appointment
Sportcal – FIA CEO Departure