Sara Lobkovich

Sara Lobkovich stands as a transformative force in motorcycle racing, serving as Team Principal and Assistant Crew Chief for CW Moto Racing while also championing accessibility and inclusivity through her platform The Moto Curious. Her journey from practical motorcycle commuting to professional motorsports leadership demonstrates her commitment to breaking barriers and reshaping the landscape of racing.

EARLY YEARS

Sara’s entry into the world of motorcycles was driven by practicality rather than a childhood passion—she began riding to avoid ferry lines during her law school commute. This utilitarian beginning evolved into a deeper connection with motorcycling, setting the foundation for her eventual career in motorsports. What started as a convenient transportation choice transformed into a journey of skill development and personal growth that would eventually lead her to co-own Counter Weight Motorsport and CW Moto Racing with her husband, Chris.

EARLY SUCCESS

While not competing as a racer herself, Sara found her niche in the operational and strategic aspects of motorsports. Her background in law combined with her growing passion for motorcycling positioned her uniquely to address the sport’s challenges from multiple perspectives. As she developed her voice in the industry, she established herself as the Chief Curiosity Officer of The Moto Curious, creating a platform that makes motorcycling more accessible through her podcast and blog. This early success in bridging the gap between motorcycling enthusiasts and newcomers demonstrated her ability to transform interest into action—a skill that would later prove valuable in her racing team leadership.

NOTABLE ACHIEVEMENTS

• Established The Moto Curious podcast, creating an inclusive platform to broaden motorcycling’s appeal and accessibility.
• Co-founded Counter Weight Motorsport and CW Moto Racing, developing a team focused on supporting talented riders who struggle to find entry into professional racing.
• Developed strategic partnerships and sponsorships that strengthened CW Moto’s competitiveness in the MotoAmerica Twins Cup series.
• Successfully integrated her professional background in goal setting and achievement coaching into motorsports team management.

REPUTATION

Sara has carved out a reputation as a multifaceted leader who brings fresh perspectives to a traditionally male-dominated sport. Her approach combines strategic thinking with a commitment to inclusivity, making her a respected voice for change within the racing community. As Principal Consultant with Red Currant Collective, her expertise in OKR coaching and strategic planning has earned her recognition beyond the racetrack. Colleagues value her ability to optimize team performance through effective communication strategies and innovative marketing approaches. Her dual identity as a motorsports leader and accessibility advocate positions her as someone who doesn’t just participate in the racing world but actively works to transform it.

FUTURE GOALS/PLANS

For 2025 and beyond, Sara aims to elevate CW Moto Racing’s presence in the MotoAmerica Twins Cup series through enhanced branding, marketing, and sponsorship initiatives. As Team Principal and Assistant Crew Chief, she plans to leverage her strategic communication expertise to increase the team’s visibility and competitive edge. Through The Moto Curious platform, she intends to continue her mission of making motorcycling more inclusive and accessible to diverse audiences. Her long-term vision includes expanding motorcycling’s reach beyond traditional demographics, using her unique position at the intersection of strategic planning and motorsports to create lasting change in how the sport is perceived and who participates in it.

References:

Sara Lobkovich LinkedIn Profile
The Moto Curious – About
Red Currant Collective Team

(bio created: 2025-05-20)

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