Ep. #6 Amber Balcaen: The $5 Million Reality of Motorsport | Amber Balcaen

category: NASCAR
May 26, 2026

YouTube channel: Parity
runtime: 00:36:33 // views: 7

Video Description from YouTube:

Most people think racing is about speed. Amber Balcaen says it’s really about survival.

In this episode, the NASCAR driver opens up about the part of motorsports most fans never see: the constant pressure to fundraise, secure sponsorships, and financially earn your place on the track.

Amber has raised more than $5 million in sponsorships since she was 10 years old. Not because she wanted to build a business, but because without sponsorship, she doesn’t race.

As a Canadian competing in an American sport, her path has also meant navigating visas, immigration lawyers, and the pressure of proving herself on and off the track. At times, the stakes have felt bigger than racing itself.

She also reflects on the realities of being a woman in motorsports, learning to show up authentically in a hyper-male environment, and why confidence has become one of her greatest competitive advantages.

From terrifying crashes to building a personal brand beyond racing, Amber’s story reveals what it actually costs to chase a dream at 200 miles per hour.

This episode is presented in partnership with DNA Vibe and Sport Certified, powered by iHerb.

DNA Vibe is leading the way in recovery and performance technology, helping athletes stay ready to perform at their highest level.
Learn more:https://dnavibe.comhttps://dnavibe.com/recovery

Sport Certified, powered by iHerb, gives athletes access to high-quality, trusted supplements designed to support performance, recovery, and overall health.
Shop Sport Certified: https://sportcertified.com 

If you want to support _Athlete, Actually_, supporting the brands that make these conversations possible is a great place to start.

New episodes of _Athlete, Actually_ drop every Tuesday. Follow along @ParityNow for more stories, clips, and insights from women athletes.

https://www.instagram.com/paritynow

https://www.instagram.com/elizabethmontavon

https://www.paritynow.com

Listen wherever you get your podcasts:

Apple: https://podcasts.apple.com/us/podcast/trailer-athlete-actually-a-new-kind-of-womens/id1893498453?i=1000761422362 

Spotify: https://open.spotify.com/show/4MjY1rXYAn7V0K9l9O6Slw?si=972814f905904d22 

_Athlete, Actually_ is a Parity production.

#AthleteActually
#womenssports
#NASCAR
#motorsports
#womeninmotorsports
#racing
#sportsbusiness
#athletestory
#sportsmarketing
#womeninsports
#highperformance
#sportsstories
#femaleathlete
#racecar driver
#motorsportlife

Featured Racer's Profiles:

NASCAR