Video Description from YouTube:

Winning races doesn’t guarantee you’ll get to keep racing.
In this episode of Soul & Science, Jason Harris sits down with NASCAR driver Amber Balcaen, a third-generation racer who made history as the first Canadian female to win a NASCAR-sanctioned race in the U.S. Together, they explore what it takes to build a career in a sport where sponsorship, visibility, and trust determine who gets on the track.
Amber shares how being forced to raise her own funding shaped her work ethic, why she had to become a businesswoman before she could be a professional driver, and how building a personal brand became essential to longevity. The conversation dives into resilience, consistency, entrepreneurship, and the systems required to compete when the odds aren’t in your favor.

⏱️ Chapters
02:00 – Growing Up in a Racing Family
06:45 – Entering NASCAR Without a Safety Net
10:00 – Winning Isn’t Enough Without Funding
12:20 – Becoming a Businesswoman to Keep Racing
14:10 – Building a Brand That Attracts Sponsors
17:20 – Resilience, Failure, and Playing the Long Game
20:10 – The Challenger Brand Advantage
23:15 – Why NASCAR Delivers Unique Brand Value
27:00 – Being Fully Present at 190 MPH
30:00 – Visualization, Preparation, and Calm Under Pressure
33:40 – Advice for Young Drivers
36:00 – “Hold Your Vision”
Brought to you by Mekanism.