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Driven by Beauty: How ELEMIS built a Breakthrough Formula 1 Partnership

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Beauty is officially on the grid. In this episode of The Sweet Take, we sit down with Amy Mansell, Global Chief Partnerships Officer at ELEMIS, to unpack how the brand became Formula 1’s first luxury skincare partner through Aston Martin Aramco Formula One Team. From pop-up spas and female-first activations to real business impact, we explore how beauty, wellness, and motorsport now collide – and what’s next for 2026.

Chapters
0:00 Amy’s Career: Beauty Meets Formula 1
5:01 Pit Stop Spas & Race Activations
9:07 Men, Skincare & Breaking Stereotypes
12:49 Female Empowerment & Community in F1
14:58 New Fans, New Markets & Cultural Change
16:59 Differentiated Brand Discovery Experience
19:36 How Partnership Success is Measured
21:43 Jessica Hawkins: ELEMIS Ambassador
23:09 Quick Fire: Checkered Confessions