Ep01: Why You’re Not Getting Sponsored & How to Improve Your Chances | Erica Seitsma

Video Description from YouTube:

Erica Sietsma, an expert in motorsports sponsorship and the founder of AutoFluencer.com, talks about info everyone in motorsports should know about attracting and retaining sponsors, including, not coincidentally, the impressive automated tracking/reporting features of AutoFluencer.com.

Download your FREE Episode Guide at https://racelikeagrrl.com/getfunded/

00:00 Intros / AutoFluencer.com overview
02:25 Understanding Earned Media Value (this is important!)
06:44 Clarifying the term “sponsor brick”
08:16 Automated social media reporting
09:13 Start tagging potential sponsors before approaching
10:00 What matters more podiums or followers?
13:35 Media play – creating your own and selling it back
15:21 Two paths: getting sponsored vs. creating media to sell to sponsors
16:13 Track your social media data
17:28 Social media getting more crowded, harder to stand out
19:33 Common mistakes racers make approaching sponsors + a better way
20:10 AutoFluencer.com example, and why cold outreach isn’t the right approach
20:21 Defining what “huge” follower numbers are to sponsors
21:10 Example: “Chris Fix,” an auto repair YouTuber turned racer
23:19 Least expensive way to get on a sponsor’s radar
24:01 One thing every racer should do this week to improve their profile
24:21 Advice: start tracking your posts now
25:07 Megan Meyer’s Motorsports Marketing Tips website (https://motorsportsmarketingtips.com/)
25:29 Mention of next month’s interview guest
28:13 Which social media platform to focus on
31:02 Closing, and mention of Erica’s free AutoFluencer.com starter accounts

Don’t forget: Autofluencer.com has free accounts that allow you to track up to two sponsors or potential sponsors. Sign on today and see how much value you’re bringing to your sponsors, or help convince potential sponsors of your value.

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This is part of a series of videos by at Race Like a GRRL! to help every racer improve their knowledge and potential to get sponsored. Subscribe to keep up to date with every new episode.

If you have expertise in this area or know someone who does, and would like to share your info or system, please reach out to discuss.

Thanks!

Go GRRLs!

#autofluencer #ericasietsma #womeninsports #womeninmotorsport #motocross #motorsports #racingcar #sponsorship #genderequality #motocross #flattrack #dragracing #karting

GRRL! Notes: If you don’t know about Earned Media Value, you should learn before you talk to another potential sponsor.