Female drivers receive a fraction of the commercial investment in this sport | Ann Doherty

Video Description from YouTube:

I’ve funded laps out of my own pocket that a male competitor in the same field had covered by a title sponsor. Same car. Same series. Same result sheet.

Female drivers receive a fraction of the commercial investment in this sport and not because the performance isn’t there or because the audience isn’t there. The pipeline of belief from boardroom to paddock just hasn’t caught up with the reality on the grid.

The brands that move first don’t just get logo placement. They get a story worth telling. The sponsorship gap isn’t a problem to feel sorry about. It’s an opening.

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