Video Description from YouTube:

Moderator
Leela Srinivasan – Parity, CEO

Speakers
Jessica Forrest – Nielsen Sports, Vice President, Rights Holders & National Media
Kate Beavan – More than Equal, Advisor to the Board

Women aren’t just watching motorsports—they’re shaping its future. From diehard fans to dynamic content creators, women are building online communities, redefining fan culture, and driving new levels of engagement across racing platforms. Yet, despite their growing influence, this audience remains one of the most underleveraged assets in the industry.
​
This panel dives into the rise of the female fan as a powerful force in motorsports. You’ll hear from creators, strategists, and storytellers who are building inclusive spaces, producing viral content, and expanding the definition of what a racing fan looks like. Whether it’s through TikTok, Twitch, Instagram, or at the track, these women are changing the game—and it’s time the industry catches up.
Discover why engaging women isn’t just good optics—it’s smart business. This session offers practical insights for brands, teams, and promoters looking to grow loyal, long-term audiences in a shifting media landscape.