The Evolution of Electrification in Powersports: Present Momentum, Future Vision | Laurette Nicoll

Video Description from YouTube:

Electrification is no longer a question of “if” — it’s about “how fast,” “how far,” and “how much.”

With industry leaders like Can-Am (BRP) and Stark Future at the forefront, this panel will explore the current state, future trajectory, and strategic fit of electrification within the powersports landscape, with a strong emphasis on motorcycles, but also including other EV platforms. As OEMs, tech partners, and dealers navigate a rapidly evolving space, this conversation aims to demystify electrification, address dealer concerns, and showcase the opportunities it presents — from new customer segments to long-term business sustainability.

This is a must-attend session for dealers who want insight into where the industry is headed and how to position their businesses for the continued evolution of powersports.

Presenters:
David Baker, Vice-President and General Manager, Powersports North America, BRP
Dan Quick, Global Media Director, Stark Future

Moderator: Laurette Nicoll