Video Description from YouTube:

Kate Beavan is Formula One royalty when it comes to F1 Paddock Club. And today we had the honour of having her over to share her thoughts on F1 with AMG Denz…

1 – Intro

2 – qualified as a lawyer and shortly after began working for Tom Walkinshaw who bought the Arrows team. How did that happen and what made drove you take on the opportunity at the time?

3 – In 2003 Bernie Ecclestone asked you to work for him. How would you describe Bernie? What’s he like as a character? Did he have a particular vision of the type of business marketing opportunities he was interested in F1 being linked to at the time?

4 – Your remit was very broad, you worked various high profile deals and commercial opportunities (intellectual property law), licensing, theme parks/F1 in cinemas. Which partnership/commercial business deal excited you the most?

5 – What academic skills from your legal background do you feel made the role easier?

6 – Progression, Director of Formula One Paddock Club – What was so attractive to you about the hospitality business? What changes were you able to creatively influence and implement to add the experience? What is the Formula One Paddock Club?

7 – How has the Paddock Club evolved?
The Paddock Club has been going for over 30 years. F1 was the first modern sport that understood the need and potential for premium, high-end hospitality. What changed radically in the last decade is how you deliver what the client wants. The key selling point of most hospitality used to be fine dining and a great location. In less than 10 years that has changed and now it’s all about the experience. You can no longer distinguish your offering with great food. Now what everyone wants are rich and meaningful experiences. We have had to turn that whole concept of hospitality on its head.

8 – Liberty Media take over – what was it like when the ownership structure changed? How would you say liberties visions and core values differ from those of Bernie Ecclestone?

9 – What are your top 3 favourite Formula one Paddock Club venues/races? Could you share any funny stories or exciting moments with any famous celebrities

10 – What would you like to see? In terms of the future of the F1 Paddock Club + Future patnerships and business collaborations (E.g Tottenham Hotspur’s deal with F1 for a new Go Karting track)