Ep02: Stop Chasing Money and Start Providing Value to Land Bigger & Better Sponsors | Megan Meyer

Video Description from YouTube:

2x World Champion drag racer Megan Meyer gives a masterclass describing how she landed 6-figure, multi-year sponsorship deals, and how she’d approach sponsorship if she was starting out today.

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0:00 Intro
1:59 Sponsorship marketing is always changing
3:43 Why long-term company relationships are disappearing
5:17 The most common mistake racers make
7:17 Treat sponsorship like an actual business
8:11 Be an extension of the marketing team, not just “sponsor me”
12:11 The “courtship” analogy for sponsorship
13:03 What made it click: her mentor’s book, Motorsports Marketing
14:44 Megan’s roots in drag racing
16:52 Her first sponsorship mistake (the mass email)
18:10 Working with agencies and talent managers
20:26 Getting noticed and landing a six-figure deal
22:52 Women in motorsports networking groups
23:39 Handling rejection without burning bridges
24:28 Who to target at a company
26:24 Using VIP experiences as a sponsor asset
27:55 Attracting sponsors outside of motorsports
30:34 Making sure the brand fits your values
31:15 Build your social media first
31:59 Becoming the “deal finder” (B2B partnerships)
34:27 What is pre-tagging sponsors?
35:30 Earned media value, explained
37:26 The 5X return-on-investment rule
39:34 Creative ideas for non-racing sponsors
40:55 What to do this week to get sponsored
43:34 The story behind Motorsports Marketing Tips
44:07 When COVID shut down the racing season
45:55 Building her first course and coaching program
48:54 Meeting Erica and building AutoFluencer
52:04 Quarterly reports for sponsors
53:34 Her podcast: The Racer on Demand Show
54:24 Closing thoughts & where to find Megan

GRRL! Notes: This original GRRL! series is all about helping you be smart about finding quality sponsorships to transform your racing career.