Selling the Dream. The OEM, The Dealer, The Rider, The Lifestyle Connection. | Laurette Nicoll

Video Description from YouTube:

Motorcycles aren’t just vehicles—they’re a lifestyle, a community, and a passion. In this panel, three leading OEMs share how they’ve successfully built strong brand cultures and loyal rider communities around their products. Panelists will dive into what inspires their innovation, how they connect with customers on a deeper level, and strategies dealers can use to achieve profitable growth. Attendees will gain practical insights into creating meaningful customer experiences, fostering brand loyalty, and building a sustainable business model that prioritizes quality, engagement, and long-term success.

Presenter:
Jason Chinnock, CEO, Ducati North America
John Hinz, CEO, KTM North America
Andrea Gucciardi, President & CEO, Piaggio Group Americas

Moderator: Laurette Nicoll