Video Description from YouTube:

In this full episode, we sit down with Canadian pro driver Alana Carter to talk about the side of racing that nobody sees: the relentless hustle off the track. Alana has spent 15 years climbing the ranks, but she’s the first to tell you that talent is only half the battle.

We get into the weeds of how she actually funded her career, from winning scholarships to running her own business behind the scenes. Alana shares what it’s like to be your own accountant and manager while competing at the highest level in series like TC America. We also dive into her most brutal moments on the track, including a 2nd place finish at Road Atlanta that nearly pushed her team to their physical breaking point.

This isn’t just about racing; it’s about the mindset of a founder. Alana’s take on self-worth and why you should never “under-sell” your unique brand is a wake-up call for anyone trying to break into a high-stakes industry.

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