Video Description from YouTube:

A groundbreaking shift in NHRA Top Fuel drag racing is underway.

In this exclusive Race Industry Week by EPARTRADE conversation, Tony Stewart, Leah Pruett, and Elite Motorsports founder Richard Freeman officially unveil the TSR Elite alliance—a bold new partnership that combines elite on-track performance with a next-generation, B2B-driven business model designed to redefine how professional drag racing operates and grows.

The TSR Elite alliance unites Tony Stewart Racing’s nitro program with Elite Motorsports’ Pro Stock, Mountain Motor Pro Stock, Pro Mod, and Top Fuel operations, creating one of the most comprehensive and scalable platforms in NHRA today.

🔥 Key Topics Covered in This Interview:
• The launch of the TSR Elite Top Fuel alliance
• Tony Stewart’s full-time return to NHRA Top Fuel with R+L Carriers
• Leah Pruett’s highly anticipated return to Top Fuel competition
• How B2B partnerships are reshaping modern drag racing
• Why racing is now “the smallest piece of the pie” for sponsors
• Building sustainable programs beyond sponsorship decals
• Solving real partner business challenges through motorsports
• The role of collaboration vs. competition within TSR Elite
• Michelle Damagala named VP of Operations for Elite Motorsports
• Husband-and-wife rivalry at 330+ mph in NHRA Top Fuel
• Fan experience, hospitality innovation, and pit-level access
• The power of live NHRA racing vs. television
• NHRA’s 75th anniversary and new media exposure via VICE
• Expansion plans across Pro Stock, Pro Mod, and beyond

Stewart, Pruett, and Freeman explain why the future of drag racing depends on creating real value for partners, not just winning races—and how TSR Elite offers a template that other teams may soon need to follow.

With elite talent, a collaborative mindset, a scalable partner ecosystem, and unprecedented access for fans, TSR Elite represents more than a superteam—it’s a new vision for the future of NHRA.

Whether you’re a drag racing fan, sponsor, team owner, executive, or industry professional, this episode offers rare insight into how the sport is evolving—on and off the track.

RACE INDUSTRY WEEK was brought to you by:

ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.

#TonyStewart #LeahPruett
#NHRA #TopFuel
#TSRElite #DragRacing
#RaceIndustryWeek #EPARTRADE
#EliteMotorsports #MotorsportsBusiness