LONI UNSER & ASHLEY FREIBERG Score Major Acumatica Backing for 2025 Season

September 4, 2025

by Business Wire // from aijourn.com

• LONI UNSER and ASHLEY FREIBERG just secured serious backing from cloud software giant Acumatica as Platinum Title Sponsor for the 2025 Be Your Own Hero initiative. UNSER’s competing in Porsche Sprint Challenge North America while FREIBERG ran Porsche Carrera Cup this year – and now they’ve got the resources to really make moves. The timing couldn’t be better, especially with UNSER fresh off her first-ever Porsche Sprint Challenge victory behind the wheel of the superhero-themed Be Your Own Hero car.
• This isn’t just about pretty liveries and photo ops – Kellymoss CFO and co-owner VICTORIA THOMAS is playing chess while others play checkers. The team’s becoming an Acumatica customer too, using their Cloud ERP system to streamline operations from the business side. Smart move that shows they’re thinking beyond just race weekends. When you’ve got women in leadership making strategic partnerships that benefit the whole operation, that’s how you build sustainable programs that actually last.
• The Be Your Own Hero program brilliantly combines STEM outreach with motorsport excellence, giving young people – especially girls – visible role models in both racing and technical careers. UNSER gets it, noting how meaningful it is to work with a company actually investing in performance and representation rather than just writing checks for good PR. With upcoming races at Indianapolis, Road Atlanta, and Austin Grand Prix, we’ll be watching to see how this partnership translates into on-track results and real opportunities for the next generation.

be your own hero, kellymoss racing, porsche carrera cup, porsche sprint challenge