ALBA LARSEN Lands Multi-Year WHOOP Deal as F1 Academy Title Favorite

February 4, 2026

• WHOOP’s multi-year partnership with ALBA LARSEN isn’t just another sponsorship deal – it’s recognition that the 17-year-old Danish driver represents something bigger. While she’s a definite F1 Academy title favorite for Scuderia Ferrari HP, this partnership shows how tech companies are finally seeing female racers as the future, not just a feel-good story.
• What makes LARSEN different is her data-driven approach to performance, which aligns perfectly with WHOOP’s 24/7 physiological monitoring. She’s not just fast – she’s analytical about why she’s fast, understanding that elite motorsport performance happens as much in recovery as on track. That approach helped her win the FIA Girls on Track Rising Stars program in 2023 and earn the inaugural FIA Women in Motorsport Award.
• Beyond the racing metrics, LARSEN is building something lasting through her G.I.R.L. (Girls International Racing Lab) initiative, which WHOOP will now support at select events. She’s leveraging her platform – including a Tommy Jeans global ambassadorship – to break down barriers for the next generation while staying laser-focused on winning races herself.

all-female f1 academy, fia girls on track, scuderia ferrari, whoop