SHEA HOLBROOK, HEATHER HADLEY & SALLY MOTT Star in Prime Video Racing Series

March 20, 2025

by Jenn Nelson // from www.forbes.com

GRRL! SUMMARY:

Prime Video’s “First to the Finish” premieres March 25, showcasing BSI Racing Team Principal SHEA HOLBROOK leading drivers HEATHER HADLEY (#54) and SALLY MOTT (#15) through the 2024 Mazda MX-5 Cup Championship. The docuseries finally gives us the behind-the-scenes look we’ve been waiting for—real stories of financial struggles, family sacrifices, and the relentless grind it takes just to get on track. HOLBROOK’s journey from 15-year racing veteran to team owner demonstrates how women are creating their own opportunities when the sport won’t hand them over.
HEATHER HADLEY’s origin story reads like a racing fairy tale with bite—104 wins out of 107 indoor karting races at age nine, then five consecutive championships before the 2008 recession nearly derailed everything. Her family’s financial struggles during the downturn become a central storyline, proving that even naturally gifted drivers face the same sponsorship nightmares that plague every woman trying to climb the ladder. The series promises to reveal personal struggles she’s “only shared with a handful of people,” giving viewers authentic insight into what it really costs to chase racing dreams.
BSI Racing’s approach under HOLBROOK’s leadership focuses on long-term driver development rather than quick wins, with their engineering and coaching teams building “well-rounded drivers” who can analyze and adapt. The team currently fields junior driver Riley Hutchins alongside their featured stars, proving they’re actively creating the pipeline opportunities HOLBROOK argues women desperately need. With six female drivers now competing in MX-5 Cup—a massive jump from when HOLBROOK was often “the only woman on the grid”—the series captures a pivotal moment when women’s participation is finally reaching critical mass.