ELLIE NORMAN Represents Women in Formula E Leadership at ABX London Summit

November 24, 2025

• ELLIE NORMAN, Formula E’s Chief Marketing Officer, stands as the lone woman among the headliners at January’s exclusive ABX London summit. While the event promises deep discussions about motorsport’s transformation, it’s telling that in a room full of CEOs and team principals talking about “new audiences,” there’s exactly one woman at the table making those strategic decisions.
• The invite-only gathering will tackle how streaming, AI, and evolving fan behavior are reshaping motorsport’s commercial landscape. Norman’s presence becomes even more significant when you consider Formula E’s pioneering role in attracting younger, more diverse audiences – exactly the demographic shift these industry leaders claim to be chasing.
• With Laurent Mekies leading Oracle Red Bull Racing and Graeme Lowdon heading Cadillac’s F1 entry, the conversation will center on competitive transformation and new regulations. Norman’s marketing expertise in the all-electric series positions her uniquely to discuss how motorsport can evolve beyond traditional boundaries while these other leaders focus on established formulas.

ABB FIA Formula E, abx london, formula 1, motorsport business