Ellie Norman

WoMo racing //

It might still be a long time away, but the process is starting. Change is happening, but it won’t be tomorrow.

Ellie's Socials:

Ellie's Sponsors

(let them know Ellie sent you)

nickname:

Elly

Birthday:

July 23, 1980 (45)

Birthplace:

racing type:

WoMo racing

team(s):

racing status:

Pro

height (cm):

175

residence:

inspiration(s):

Claire Williams, Susie Wolff, Tatiana Calderon, Jamie Chadwick, Kerris Bright

guilty pLEASURES:

FOLLOWING:

GRRL! Number:

GRRL-0321

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profile updated: June 12, 2025

Ellie Norman is a prominent figure in motorsport management who currently serves as the Chief Marketing Officer at Formula E, bringing extensive experience from previous roles at Manchester United and Formula 1.

EARLY YEARS

Ellie grew up in the countryside on a farm, which shaped her interests and personality. Her upbringing included a love for the outdoors and physical activities such as pilates and exercise sessions.

EARLY SUCCESS

Norman obtained her racing license in 2007, but instead of pursuing a career as a driver, she leveraged her passion for motorsports into marketing and communications roles. She began her career in advertising and worked with brands such as Honda and Virgin Media.

NOTABLE ACHIEVEMENTS

2004: Joined Honda Motor Europe as Communications Manager.
2012: Became Head of Advertising at Virgin Media; won ‘Advertiser of the Decade’ at The Arrows while at Honda Motor Europe.
2017: Joined Formula 1 as the company’s first ever Director of Marketing and Communications.
2024: Appointed as Chief Marketing Officer at Formula E.

REPUTATION

Norman is known for her efforts in promoting diversity and changing perceptions within the motorsport industry. Her work at Formula 1 included initiatives to highlight talented women operating behind the scenes and removing grid girls, aiming to drive the sport forward and provide equal opportunities.

FUTURE GOALS/PLANS

Ellie aims to grow Formula E into a global brand by scaling and deepening fan engagement through marketing, brand development, digital strategies, and corporate communications. She continues to focus on promoting diversity and inclusion within motorsports.