ELLIE NORMAN Drives Formula E’s Mission to Electrify Global Motorsports

April 27, 2026

• ELLIE NORMAN serves as Formula E CMO after high-profile stints at Manchester United and Formula 1, bringing decades of sports marketing expertise to electric racing’s first FIA-sanctioned world championship.
• Norman spearheaded “EVO Sessions,” putting global creators in Formula E’s fastest-accelerating electric race car, expanding audiences while maintaining competitive integrity through digital-native content.
• Her Le Mans 1991 experience shaped her philosophy that motorsport transcends engineering—it’s atmosphere, theatre, and community creating unscripted emotion at global scale.

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