Formula E Launches Bold Rebrand Ahead of Gen4 Debut and Disney+ Deal

September 23, 2026

• Formula E’s complete rebrand coincides with December’s Gen4 car debut, Disney+ streaming partnership launch, and the championship’s largest-ever global calendar featuring the new E-Prix Unleashed format.
• The angular new logomark embeds hidden F and E elements suggesting forward motion, while updated broadcast graphics aim to enhance viewer clarity during intense on-track battles and tight racing action.
• Chief Marketing Officer ELLIE NORMAN positions the refresh as reflecting Formula E’s rapid growth across racing, audience, and commercial dimensions, moving beyond imagining future racing to demonstrating it.
• The rebrand’s five pillars emphasize speed and technology, cultural relevance beyond tracks, sustainability driving performance, continuity for existing fans, and flexible partnership platforms for manufacturers and cities.

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