KATHERINE LEGGE Tackles Historic 1100-Mile Double with e.l.f. Support

June 11, 2026

• KATHERINE LEGGE attempted historic Indy 500/Coca-Cola 600 double on May 24, covering 1100 miles in 24 hours with e.l.f. Cosmetics backing for third consecutive year—first beauty brand supporting this endurance challenge.
• e.l.f. leveraged on-track presence and FanZone activations to spotlight stark equity gaps: women receive only one percent of sports sponsorships and represent just four percent of drivers.
• Non-endemic beauty sponsorship creates fresh revenue streams for motorsports while positioning brands within high-performance narratives beyond traditional influencer channels, targeting broader demographics and culturally relevant programming.

american endurance racing, coca-cola 600, e.l.f. cosmetics, indy 500