NICOLE HAVRDA Scores Major American Express Deal for F1 Academy 2025 Season

February 24, 2025

by Kanika Talwar // from wwd.com

• Canadian driver NICOLE HAVRDA landed a game-changing American Express partnership for F1 Academy 2025, complete with custom livery featuring the company’s Shop Small logo to spotlight women-owned businesses. The 19-year-old from British Columbia was facing potential retirement due to budget constraints before this opportunity materialized, proving that talent plus persistence can still break through financial barriers.
• HAVRDA brings serious credentials to the deal, having competed in W Series, Formula 3 North America, and Formula Regional Americas throughout her decade-long racing career. She already tested with Campos Racing for F1 Academy in Spain, showing she’s not just a marketing pick but a driver who’s earned her stripes across multiple competitive series since starting at age 10.
• The 2025 calendar spans from Shanghai to Las Vegas, with HAVRDA particularly excited about racing in front of her home crowd in Montreal and closing the season in Vegas. Her ultimate goal remains crystal clear: winning races this year while building toward Formula 1 or IndyCar, with F1 Academy serving as the crucial stepping stone that could make those dreams financially viable.

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