Porsche Female Driver Program Grows to 7 Racers With Expanded 2026 Support

December 3, 2025

• Porsche’s Female Driver Program has exploded from one driver in 2023 to seven in 2025, proving that when you actually invest in women racers, they show up. The 2026 program sweetens the deal with 50% entry fee coverage for single-make races plus performance-based tire rewards – essentially putting their money where their mouth is instead of just talking about diversity.
• The program delivered real results this season with SABRÉ COOK, MADELINE STEWART, and ASHLEY FREIBERG running full Carrera Cup campaigns while LONI UNSER, ERIKA HOFFMANN, and ANNA CECCHI proved their speed by winning Sprint Challenge races. Meanwhile, THERESE LAHLOU battled her way to podiums in the cutthroat 992 Pro-Am class – exactly the kind of competitive success that shuts up the doubters.
• Beyond the checkbook support, Porsche is building actual careers through comprehensive driver development including seminars with racing legends Richard Westbrook and Patrick Long, plus intensive training covering everything from sponsorship activation to mental coaching. The program mirrors their Junior initiative that’s already launched drivers like Kay Van Berlo onto the world stage – proving this isn’t charity work, it’s smart business investing in untapped talent.

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