ERICA ENDERS Elite Motorsports Team Lands Polaris Partnership for NHRA

August 21, 2026

• ERICA ENDERS leads Elite Motorsports’ six-driver Pro Stock program now carrying Polaris branding alongside teammates including Jeg Coughlin Jr. and Aaron Stanfield, with debut set for Brainerd Nationals this weekend.
• Partnership extends beyond traditional sponsorship, leveraging digital platforms for lifestyle content and creator collaborations targeting audiences outside conventional motorsports demographic through behind-the-scenes features.
• Elite Motorsports operates NHRA’s largest professional operation, spanning Pro Stock with six-time champion ENDERS, Tony Stewart’s Top Fuel program, Competition Eliminator entries, and expanding into Pro Mod for 2027.
• Polaris integration covers Elite’s multi-category lineup beginning at Mission Foods NHRA Drag Racing Series events, with cross-promotional campaigns rolling out remainder of 2026 season across both organizations’ platforms.

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