ZOEY EDENHOLM’s Pink Stadium Super Truck Returns to Long Beach Grand Prix

April 24, 2025

• ZOEY EDENHOLM returned to the iconic Long Beach Grand Prix behind the wheel of her signature pink Stadium Super Truck, where she launches 60 feet through the air at 80 mph off the double jump. Starting from go-karts at 11 with her mom as mechanic, she built a path through Formula 4 and sportscars before Robbie Gordon spotted her pink suit and invited her to try truck jumping—something she’d never done but immediately mastered with her full-throttle approach.
• The collaboration with The Grandstand Project brought a fashion-meets-motorsport element to Long Beach, where EDENHOLM worked with founder Sherry Ma on a pink collection that sold at the venue’s pop-up. This partnership represents the growing intersection of female-focused motorsport fashion and authentic racing content, with fans returning to get their purchases signed by the driver who inspired the designs.
• What drives EDENHOLM isn’t just the adrenaline of defying gravity—it’s the community of young fans who return to Long Beach year after year, telling her “I want to be you when I grow up.” Through social media content creation across YouTube, TikTok, and Instagram, she’s building the representation she wishes she’d had growing up, proving that being “just a regular girl” doesn’t limit what’s possible behind the wheel.

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