Helena Hicks

CHAT & RACER CALENDAR COMING

NEWS:

SOCIALS:

VIDEOS:

• FULL BIO: Helena Hicks

   

  Helena Hicks isn’t the racer you’d expect to find on a motorsports website—she’s never actually raced competitively. Instead, she’s built her reputation as one of the most influential voices advocating for women in motorsport through media, communications, and her groundbreaking platform Females In Motorsport.

  EARLY YEARS

  From a young age, Helena was “incredibly career driven” with a laser focus on working in motorsport media. While her teachers tried to steer her toward safer career paths like police work or geography, she had her sights set on communications and media within the racing world. Her academic journey led her to pursue journalism, despite the discouragement from educators who couldn’t see the path she was determined to carve out for herself.

  OTHER INTERESTS

  Helena’s passion extends far beyond traditional motorsport boundaries into digital advocacy and content creation. She founded and runs Females In Motorsport, a volunteer-driven platform that has become a cornerstone for promoting women’s involvement in racing. Her entrepreneurial spirit shines through her commitment to community engagement and using media as a tool for change in an industry that desperately needed more female voices.

  EARLY SUCCESS

  At just 18, Helena joined the prestigious Autosport Junior Programme in 2017 after successfully navigating their assessment day—a move that validated her determination to pursue motorsport journalism despite earlier discouragement. That same year, she achieved something remarkable: winning the Sir William Lyons Award from The Guild of Motoring Writers and Jaguar Land Rover, a prestigious recognition for young talent in the motoring field that proved her teachers had been spectacularly wrong about her chosen path.

  NOTABLE ACHIEVEMENTS

  • 2017: Won the Sir William Lyons Award from The Guild of Motoring Writers and Jaguar Land Rover.
  • 2017: Joined the Autosport Junior Programme at age 18.
  • 2018: Founded Females In Motorsport platform.
  • 2025: Currently serves as Public Relations Specialist at Honda Racing F1.

  INSPIRATIONS

  Anna Pamin, the former Red Bull Racing Press Officer, served as Helena’s primary inspiration and role model. Pamin’s success demonstrated that there was indeed a viable career path for women in motorsport media, providing the blueprint that Helena would follow and eventually expand upon through her own advocacy work.

  REPUTATION

  Helena has earned widespread respect for her unwavering commitment to elevating women in motorsport through her media platform, which has achieved an impressive reach of over 10 million. Her work with Females In Motorsport has positioned her as a leading advocate for female representation in the industry, while her professional roles—including her current position at Honda Racing F1—have solidified her standing as a serious player in motorsport communications. She’s praised for her perseverance, career drive, and ability to turn early discouragement into fuel for creating meaningful change.

  FUTURE GOALS/PLANS

  Helena continues to expand the reach and influence of Females In Motorsport while maintaining her role as Public Relations Specialist at Honda Racing F1. Her ongoing commitment to advocacy suggests she’ll keep pushing boundaries and creating opportunities for women in an industry that’s slowly but surely becoming more inclusive thanks to voices like hers.

  References:

  Source 1 – Career and Awards Information
  Source 2 – Autosport Programme and Career Drive
  Source 3 – Current Role and Platform Information
  Source 4 – Geographic Reference
  Source 5 – Media Reach and Impact