Naoko Nishimoto

Naoko Nishimoto became a viral sensation in her late seventies—not for setting lap records, but for daily-driving her beloved Mazda RX-7 through the narrow streets of Nagasaki, Japan for twenty-five years with the precision and passion that put most so-called enthusiasts to shame.

EARLY YEARS

Born December 18, 1944, in Nagasaki, Japan, Naoko Nishimoto didn’t wait for permission to get behind the wheel. In 1965, at age twenty-one, she obtained her driver’s license and bought her first car—a bold move in a country where women drivers were still a rarity. Her parents opposed it. She did it anyway. “Back then, it was still rare for a woman to drive in Japan,” she later recalled. “Naoko recalls how she even went against her parent’s to get behind the wheel—the first time she had ever felt so determined not to back down.”[1][2] That early defiance wasn’t rebellion for rebellion’s sake—it was the beginning of a lifelong love affair with driving that would define the next six decades of her life.

While most women her age were expected to stay home, Nishimoto carved out her own path, steering wheel in hand, navigating a society that didn’t quite know what to make of her. She raised a son, became a grandmother, and spent decades behind the wheel in Nagasaki, her hometown then and now. The details of her early working life remain private, but one thing was clear: driving wasn’t just transportation for her. It was freedom.

OTHER INTERESTS

Nishimoto’s world revolved around one primary passion: driving. Beyond that, the limited public record shows a woman who treasured her RX-7 with an almost reverent care—she kept the original sales catalogue for twenty-five years, the blue RX-7 circled in red pen like a love letter to herself.[1] In later years, she took her car on a few road trips, squeezing every last drop of joy from the machine she called both partner and friend.[4] If she had hobbies beyond the driver’s seat, she kept them to herself. And honestly? When you’ve found your thing, why dilute it?

EARLY SUCCESS

Naoko Nishimoto never competed in a single race. She didn’t need to. Her “success” wasn’t measured in trophies or podium finishes—it was measured in miles, in memories, and in the sheer audacity of a fifty-five-year-old woman walking into a Nagasaki Mazda dealership around 1999 and saying, “I want that one.” The “that one” in question was a silver Mazda RX-7 Type RB S (FD3S), a car she’d fallen for after watching the anime Initial D with her son or grandson. “I watched the anime Initial D,” she said. “When battling, it was so cool, a young man driving at high speed on a touge.”[4] She’d been a Toyota fan before. One anime later, she was Mazda for life.

She searched dealerships across Nagasaki Prefecture until she found the exact model she wanted, bought it new, and proceeded to daily-drive it for the next quarter-century. Monday through Saturday, she piloted that RX-7 through tight parking spots, narrow streets, grocery runs, errands—the mundane ballet of everyday life performed with expert precision. “At first, I thought that if it started to go wrong after about 10 years, I could just switch to a new RX-7,” she told CarWatch Japan, “but when I heard that production was ending and I could no longer switch to a new car, it became even more important to me.”[3] The car wasn’t just a vehicle. It was a promise she made to herself to keep driving, keep moving, keep living on her own terms.

NOTABLE ACHIEVEMENTS

• 1965: Obtained driver’s license at age twenty-one and purchased her first car, defying her parents and societal norms for Japanese women at the time[1][2].
• ~1999–2000: Purchased a new silver Mazda RX-7 Type RB S (FD3S) at age fifty-five, inspired by the anime Initial D[1][3][4].
• 1999–2024: Daily-drove her RX-7 for twenty-five years, accumulating approximately 77,500 kilometers (48,150 miles) while maintaining the car in near-original, pristine condition[1][2][3][4].
• 2024: Became a viral sensation when her story was featured on NBC Nagasaki Broadcasting and KTN local television, garnering over 800,000 views and more than 400 emails, many from people hoping to buy her beloved car[3][4].
• 2024: Returned her RX-7 to Mazda, where it was sent to the Hiroshima factory and later to the company’s R&D center in Yokohama for preservation, public relations, and special events[1][2][3][4][5].
• December 18, 2024: Surrendered her driver’s license on her eightieth birthday at Urakami police station in Nagasaki Prefecture, choosing to “go out on a high note” rather than risk regret[1][2][4][5].
• 2025: Featured in an official Mazda documentary titled “RX-7: 25 Years of Memories” at age seventy-nine, cementing her legacy as one of the brand’s most devoted enthusiasts[1].

INSPIRATIONS

Nishimoto’s journey to RX-7 ownership had an unexpected catalyst: anime. After watching Initial D with her son or grandson—a show famous for its high-octane mountain road battles featuring the RX-7—she was hooked. “When battling, it was so cool, a young man driving at high speed on a touge,” she said.[4] That fictional young man behind the wheel became the spark for a very real dream. She identified the exact car from the show, tracked it down at a local dealership, and made it hers. It’s a reminder that inspiration doesn’t care about your age or your gender—it just requires you to pay attention and act.

Beyond the screen, her son or grandson played a key role in identifying the RX-7 model from Initial D, turning a shared viewing experience into a launching point for her next chapter.[3][4] Before Initial D, she’d been loyal to Toyota. After? Mazda owned her heart. Sometimes the best love stories start with a little fiction.

REPUTATION

To Mazda employees and dealership staff, Nishimoto wasn’t just a customer—she was a legend. When she returned her RX-7 to the company, workers marveled at its condition, saying it was “like going back 30 years.”[1][2][4][5] Her driving technique earned her praise as a “seasoned driver” with smooth gear shifts and expert handling of the car through Nagasaki’s notoriously narrow roads and tricky parking situations.[1] Photographer Makoto Nishimoto, possibly a family member, captured her story, and she later admitted with endearing surprise, “I never thought he’d want me in the photo with my RX-7!”[1]

Online, she became known as the “coolest lady,” her eyes described as lighting up “with childlike excitement” when discussing her car.[1][2][4][5] Mazda’s public relations team sent her an email she described as “filled with passion and sincerity, and it seemed to shine to me.”[3] Media coverage from Hagerty, Japanese Nostalgic Car, and Pedal Commander painted her as the embodiment of automotive devotion—proof that you don’t need a racing career to be a genuine enthusiast. She called her RX-7 “Seven” and spoke of it as both partner and friend: “Whether I was happy, depressed, or just a little angry, the RX-7 was always there for me.”[4] After her viral interviews, over 400 people emailed hoping to buy the car. She chose Mazda instead, ensuring it would be preserved and celebrated. That’s loyalty.

FUTURE GOALS/PLANS

At eighty years old, Naoko Nishimoto has hung up her keys. She surrendered her driver’s license on her birthday in December 2024, a decision she made proactively at seventy-eight to avoid any future regrets. “I don’t want to regret anything later,” she said. “Better to go out on a high note.”[5] Her RX-7 now resides at Mazda’s R&D center in Yokohama, where it will be used for public relations and special events—a fitting retirement for a car that logged nearly fifty thousand miles of daily devotion.[5] Though she’s no longer driving, her story continues to inspire enthusiasts worldwide, featured in Mazda’s 2025 documentary and across automotive media. She’s proof that the best drivers aren’t always the fastest—they’re the ones who never stop loving the road.

References:

Mazda official site – RX-7: 25 Years of Memories
Mazda Trinidad & Tobago Blog
Hagerty UK – Watch an 80-Year-Old Japanese Woman Return Her RX-7 to Mazda
Japanese Nostalgic Car – Mazda RX-7 daily driven by 80-year-old grandmother
Pedal Commander – Meet the 80-Year-Old Grandma Who Loves Her Mazda RX-7