Lauri Eberhart
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Lauri Eberhart is CEO of Friends of Laguna Seca, a nonprofit managing the historic Laguna Seca Recreation Area. A seasoned motorsports executive, Eberhart’s extensive experience includes running Charlotte Motor Speedway and serving as General Counsel for Speedway Motorsports. She aims to restore, revitalize, and reinvent Laguna Seca to modernize its infrastructure and business model.
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To go to one of the most beautiful places in the country and run a speedway is really an exciting project.
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FULL BIO: Lauri Eberhart
Lauri Eberhart is a pioneering motorsports executive who began her career as a high school assistant at Michigan International Speedway and rose to become CEO of Friends of Laguna Seca, bringing extensive experience in motorsport management and legal expertise to the historic raceway’s revitalization.
EARLY YEARS
While still in high school, Lauri began her motorsports journey as an assistant to Michigan International Speedway’s public relations director, establishing early connections in the racing world that would shape her professional trajectory.
EARLY SUCCESS
Early in her career, Eberhart managed day-to-day operations of Charlotte Motor Speedway for three years, demonstrating her leadership capabilities and setting the foundation for her future executive roles in motorsports management.
NOTABLE ACHIEVEMENTS
- 2024: Appointed CEO of Friends of Laguna Seca to lead the historic raceway’s revitalization efforts[1].
- 2024: Established a local chapter of Women in Motorsports North America (WIMNA) on the Monterey Peninsula[2].
- Prior to 2024: Served as General Counsel of Speedway Motorsports and Charlotte Motor Speedway for over 12 years[1].
REPUTATION
In the motorsports community, Lauri has built a reputation as an accomplished executive with extensive legal and operational expertise, having negotiated and structured high-profile sports corporate transactions valued at over $5 billion and advised on hundreds of major motorsports events throughout her career.
FUTURE GOALS/PLANS
Looking beyond 2025, Eberhart aims to complete her three-phase vision for Laguna Seca, moving from restoration and revitalization to full reinvention—expanding the venue’s appeal and modernizing the track’s business model to create a sustainable facility that serves both the racing community and broader Monterey County interests.
References:
Friends of Laguna Seca Announces CEO
Friends of Laguna Seca names Lauri Eberhart as CEO to lead historic raceway’s revitalization
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